5 Things You Should Know Before Self-Publishing

1) Your First Book Won't Be Your Big Break

Take a deep breath. Now exhale.

Your first self-published work probably won't launch you to the top of bestseller lists or turn you into an overnight rockstar. This is okay. It's normal. You are not a failure.

The market is overflowing with indie books at the moment, and that will not be changing anytime soon. Readers want to see that an author is dedicated to their calling and capable of producing multiple works sometimes before taking a chance on them. Chances are you might not see a huge jump in sales until after you publish your third or fourth work. That's okay. It's normal.

Focus on creating good art and nurturing other artists, and in time, you will succeed. You have to prove you have the chops to keep at it even if it seems like stormy waters at first.

Tips: 

• Books 200 pages and longer tend to sell better. Your cover is pretty important, but a good cover is worthless without a blurb that can keep up with it.
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• $2.99 is the best price point, but 99 cent deals do have their limited power.
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• If you can afford a placement (I can't) Netgalley is a lifesaver, and will help your book find readers better than almost anything else. Even I use it to find books to read, and end up reviewing and rating a large amount of them on other sites.
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• Writing an entire series to completion before publishing the first installment, so the reader has less wait time between books, is a genius idea, if you have the patience to carry it out.

2) You Need to Multitask

You can't just be a writer. You need to be an editor and a marketer, a cover artist and an agent, a website moderator and a social media guru, all while presenting a strong brand and personality. It seem impossible - supporting other writers and creators while maintaining an Instagram account while writing your next book while editing another manuscript while you format paperbacks and launch marketing endeavors. You will find your stride, though, I promise.

Sometimes this work can be overwhelming, sometimes it will feel like you are drowning. Turn off the wifi, pour a glass of wine, open a blank word doc, and go crazy. Or don't - open a new Chrome tab and binge on American Horror Story. You deserve it, you golden angel, you.

And when you're in a better place, and you feel like the superhero you are once more, get back to doing what you know you're meant to.

Tips:

• If social media makes you gag like me, it can be best to stick to one site and make good friends, so it feels like less of a chore to use it. Twitter has a great community of authors.
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• Self-publishing forums like those on Reddit and Absolute Write will teach you everything, make you feel less alone, and save your ass ten times at least.
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• People will tell you not to work on more than one project at a time: those people are boring and lack vision, but to each their own... I find multiple projects at once keeps me fresh, on my toes, and focused on what I'm doing. I tend to draft one project at a time while editing one or two others, and I'm constantly working on new outlines. I know it sounds overwhelming, but being able to jump from project to project and still feel productive might just be a godsend for you like it was for me - you do not want to feel trapped by your own art.
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• Building a network feels like less of a chore when you're making friends and helping authors achieve their dreams as well. Make friends, do your best to support them and take a genuine interest. It makes this so much easier.
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• Be yourself. And when I say this, I mean it less in the corny, 'They'll like you for who you are!' way, and more in a 'Don't be a fake, phony asshole!' kinda way. Don't be fake. Don't feel like you need to perform or change yourself to please others or move product. It will blow up in your face: nobody likes a fake bitch, not even when she's writing The Next Big Thing TM.

3) Focus on What Interests You

I've written a lot of books. I've put my heart and soul and blood and tears on paper (Shadows of Ourselves), let myself get lost in a pretty, captivating daydream (Souls of Salt & Seawater), and written simple, bubbly commercial novels, just for fun (Storm of Masks), and you know what I learned?

If you are working on a project that you love and believe in, a project that feels like a part of you, you will work faster. You will work better.

When I truly love one of my books, I'm more willing to champion it, more willing to put my stock and money and time behind it, and this work feels less backbreaking.

AKA, do your best to pick projects you will have fun with and see through to the end - don't force yourself to write something to an audience that you have no strong feelings for. A book you love will write itself, a book that isn't right for you will feel like torture to complete.

Tips:

• Let an outline or idea sit for a time before leaping on it, to see if it takes over your subconscious mind. If a world or character won't shut up, it's probably worth exploring.
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• Do not ignore early warning signs, or you will end up scraping 30,000 words and having to start a book again from scratch. Or, worse, abandoning it entirely. It is not fun throwing out days worth of hard work, people.

4) Don't Lose Patience

Rome was not built in a day. If your work is out there, it will find readers. Somehow, some way. Sometimes it takes a shove, or a gentle nudge. Sometimes you have to let it find its own way. Just trust yourself and keep moving forward. Letting yourself stagnate and your muscles atrophy serves nobody. All authors have that one book that under-performs. Do not let it be the end of your art.

Tips:

• AT LEAST ONCE in your writing career, but probably way more times than that, you will find yourself sitting on the floor in your underwear, getting drunk and crying, wondering if you're throwing your life away. You may or may not try to ask your dead relatives for advice from beyond the grave. They won't give it to you, though, selfish villains that they are. This is normal. This is the stress of being a living, working artist. But you know why you got into this and you know what it means to you, so don't you fucking let your stress win. We've all felt like we were facing doomsday at one point or another, legacy or self-published, and those storms always pass. It doesn't matter if you're a first-time indie or the next Suzanne Collins with hype and a big six publisher and a movie deal at your back - you have undertaken a huge project, and you are allowed to have a human moment about it, okay?
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• Sometimes you need to unplug your wifi box, turn off the lights, crawl into bed with a pizza pocket and a good book, and lose yourself. Sometimes you need to spend four days not writing, just watching an entire season of a TV drama in one sitting every day, in order to give your brain and soul a rest. This is alright, you are not awful and you are not a failure.
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• Some books are a success right off the bat, others do not find an audience for years. The guy who wrote Moby Dick didn't get famous until after he died, and we all love that ugly ass white whale and the rugged sailors who hunt it now, don't we?
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• You may stress eat an entire box of crackers, half a cake, ten greasy burgers, and an entire bottle of wine. It's part of the job: don't beat yourself up.
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• Books go through many incarnations; a future edition with a new cover or marketing angle might do better, so never lose hope!

5) Have Fun

Don't worry if what you're trying is what other people are doing or if you don't fall enough into line with conventional wisdom. History has been made by those who left old paths behind and formed new ones!

At the end of the day you cannot force yourself to do something you don't want to do. If you have to ignore marketing to finish a book, do it. If you have to sacrifice social media followers to finish a project or you have to spend more time on each book than other authors do, so be it. Do whatever feels right for you - and whatever is effective. You're aiming for results, not another way to blend into the herd.

Once again: TRUST YOURSELF, and know that if you're having fun, you've gotta be doing at least something right.

Tips:

• Let inspiration take over. A few days before publishing Shadows of Ourselves, I took the book in a new direction at the last minute - changing the cover and pitch focus of the book. It turned out to be (at the time, though I think Divinity may have surpassed it by now) my most successful book yet. I was very weary of making changes like that so late in the process, especially since I'd shared the old cover widely, but it was worth it. I put out the book as an Urban Fantasy instead of a Paranormal Romance, and it was a very good idea, even though it scared me at the time. Don't be afraid to listen to your inner voice and follow your instincts. It pays off.
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• Some days you will write 15,000 words in a day and gain twenty new followers and sell thirty books and feel like you're flying. Other days managing 500 words feels like pulling hairs from your head, and your zero sales so far do not help, and so you will end up on the couch rewatching Confessions of a Shopaholic because you have an insatiable crush on Hugh Dancy. It is all good. Don't be too hard on yourself.
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• Remember that at the end of the day, life is a journey. My biggest goal in life used to be becoming an author. Once I actually became an author, I realized letting the people in my life know I love them and experiencing new things is vastly more important to me. Your work is not everything. You are not building the great wall or saving millions of lives or changing the world - you're telling a fun story. Go write your YA robot war manifesto complete with cheesy love triangle and chosen one trope and just have fun with it. You'll be okay.

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