Things I wish I Knew Before I Started Self-Publishing
There are plenty of posts like this out there, and plenty more that teach you how to self-publish piece by piece. I don't feel the need to make too many in-depth tutorials about that, because there are people who have already said those things better than I can.
There are also certainly authors who have been both writing and self-publishing for much longer than me. I've been writing for nearly nine years now, but I've only been publishing since 2014--first, writing erotic romance under a pen name, and later, the young adult and new adult books I write and publish now as Apollo Blake. On July 29th I'm putting out my first New Adult paranormal romance with erotic aspects in it as Cosmo Knox to separate it from the more tame books. So while I do feel confident giving publishing advice and guidance, I'm also aware that there are authors out there with much more in their repertoire to share than I have.
If anything, the most advice I have to offer is about graphic design (I do have some cover design tutorials planned for the future) but there are quite a few thing I wish I'd known when I started self-publishing, and I find it fascinating to hear about other writer's processes anyway, so I figured I would share them for any beginners out there.
Writing your next book is more important than any kind of social media marketing you can do.
Social media followers aren't necessarily book-buyers. Having a large number of followers doesn't guarantee success or sales, and relying on them too much as opposed to producing more product will hurt you in the long run. It's good to get the word out there, but another book that's produced with care and good craft has more push behind it at the end of the day than a tweet that gets 15 minutes of attention.
This isn't to say social media is useless; it can lead to increased sales, but it's much more common for a new book to spur on sales than it is for one of your tweets or blog posts to be one of the few that goes viral. Sure, a new social media post might get you some more sales, but a new book is almost guaranteed to.
You can make good book covers yourself, but you have to be honest with yourself.
Buy a graphics program like Photoshop or Paint Tool Sai. (I use Sai, because I like it best, but it's not really meant for photo-manipulation.) If you can afford it, a graphics tablet. (I like Wacom.)
Now learn to use them. Learn by doing. You can be surprised how purely awesome you can get at developing new skill-sets when you have the internet at your disposal. Learning new languages and instruments and stuff like graphic design or how to build furniture gets much easier. Develop an eye for good stock and look at photo-manipulation tutorials and learn how to create new effects. Improvise using the tools in the program you like and you'll develop both a style and a useful eye for aesthetic and emotion in imagery, over time. It helps to watch a lot of video tutorials and look at which kind of covers you like, observe how other editors place things and how they adjust colors. There is a wealth of both speedpaints and tutorials on Youtube that are not only amazing, but also entertaining as hell.
Eventually you'll be producing high-quality covers and saving costs on cover design by doing it yourself while getting just as good a product, but you have to be honest with yourself; evaluate your art and question how it stands up against other authors, compare it to the covers on bestselling books. Learn about what draws the reader eye and what people like in visual imagery, learn about colors and how certain aesthetics evoke a certain emotion, look at other covers in that genre. You can't learn design if you can't see where you error and learn to improve, but it is both fun and worth it.
I have never taken a professional design course, everything I know about image editing I learned myself, and (not to brag) I think I've created some very pretty book covers:
You can find good stock on Canva for a dollar an image, Pixabay and sites like it have free commercial-use stock, and you can even find cool textures and stock on DeviantArt that creators put out for free commercial use. (Always be sure to read stock and resource rules! I tend to use DA for textures and little else.)
Reviews aren't always an indication of sales.
I have some books that have four- and five-star reviews that don't sell as many copies as my books with zero. Publishing is a weird industry, and while reviews (both positive and negative) definitely help, they don't always have an affect, or, when they do, a large one. My title with the best sales has zero reviews and has still become my top earner. Don't sweat it if your book doesn't get reviews straight off the bat; a quality product will still draw sales regardless.
It's better to write the book only you can write than try to fit into genre norms.
Genres are meant to indicate certain aspects of your work to readers and buyers, not to dictate every aspect of the content itself. Allowing genre or age group to force your writing into a box where you strive to hit genre trends will hurt you and your career. More importantly, it will usually negatively impact your creativity and take the fun out of writing. Don't sacrifice aspects of your art in order to turn your book into a clone of its peers. Allow your original voice to shine through. It's easy to start thinking of your books as solely commercial ventures once you become your own publisher, but don't lose sight of your unique artistic voice, because it will always strengthen the personality of your work.
It's good to have a backlist, even if waiting to publish is painful.
Waiting to put out a book you know is ready sucks, but you will always draw more readers putting out the books in a series closer to each other than you would putting out one book at a time. Even unrelated novels are more beneficial financially if they're put out closer together--readers want to binge, just like TV audiences do. Content consumers have big appetites all around. If you want to be prolific but don't want to waste time building up a backlist of long novels or simply don't have it, novellas are a fun way to put out titles faster without sacrificing story and quality, sort of a showcase of what you can do as an author, and a fun little reading experience on its own. Be warned, though--novella readers and novel readers tend to run in different crowds, so you can't always be confident in them following you over to longer works. There is a decent market for novellas, though, and they're both fun to write and useful for developing a stronger writing skill-set, just like short stories, but with a bit more meat on their bones.
The indie community has your back. Really, they do. For every author that seems like a living spam-bot just throwing their books at you, there are two more who are kind, thoughtful, talented, and creating good art. Give back. Spread the word, offer a helping hand, use word of mouth to help the careers of other indies. Put your money where your mouth is, so to speak.
Good enough isn't good enough. You should be striving to make each book you put out better than the last and deliver the best product you can. Always be looking for ways to improve on all aspects of production, be it voice, cover design, formatting, marketing, or more. You owe it to people buying your books to work as hard as you can to create an enjoyable, riveting experience.
Authors like Jennifer Ellision, Leigh Ann Kopans, and Nenia Campbell make really good art and put out books with production value (editing, cover-quality, prose, and formatting) that matches their traditionally-published peers.
Be honest with yourself with what you're putting out and do your best to improve it. It's not uncommon for me to release new editions of old books that I've given a firmer editing or a new cover because of how much I've learned since its initial release. That's another thing: no book left behind. You might think its too late to save a title in your catalog that didn't have the best cover or had a few odd quirks in the formatting, but it's next to nothing to give a book a new, better cover or another editing pass and tweak it to improve the overall quality, and it can rejuvenate an old title and bring in new sales. You might not think it matters, but it matters to people who will read that book in the future, so don't just strive to improve with new books--apply what you learn as you go to the old ones, too.
The number one cause of writer's block is putting too much weight on your own shoulders. Let's be honest for a minute, okay? You're not curing the zombie virus, you're not ending world violence, you're not building a helicopter or sailing across the ocean on a floating mattress--so take a deep breath and chill. At the end of the day no matter how much work goes into your book it isn't going to turn into some magic tome whose pages glow that cures diseases with just a touch and saves the world. You're just writing a book. Have fun with it, and try to make it fun for the reader. Accept that when it's done it's done, and move on to the next project.
You will always write faster when you're not writing something just because you feel like it's what you should be writing. What do you like in a story? If you love problematic kidnap romance (ahem, ahem) then don't force yourself to write worldly literary fiction, just 'cause it seems proper. If you like experimental lyrical prose, quit forcing yourself to slam out chick-lit novels that annoy you. If your favorite books are trashy paperback crime novels or formulaic fantasy romances that are fun to read at the laundromat, why are you writing dark magical realism and trying to be the next Neil Gaimon? It's not that hard to figure out that if you write what you love, you will love writing. Have fun and you'll get more done, that's my motto and I'm sticking to it.
To be clear, there can be a marked difference between reading tastes and writing tastes. I love reading memoirs, but whenever I try to write one of my own I cringe. I adore historical novels, but I think if I ever try to write one I'll rip my own hair out of my head. I like to read light, fluffy, breezy romance books to wind down after stressful work days, but whenever I try to write them I end up with really gritty, dark stories about, like, substance abuse and mental illness and abuse, but with werewolves and pixies running around in the background.
So, really, there's no accounting for your tastes as a writer--but you know you best. Do what you enjoy and leave the rest to other writers. Don't fight your voice, and you'll find writing regains its joy for you.
Water.
I'm not one of those people who thinks water is a cure-all, but get up right now and go take a drink of cold water and tell my it didn't clear your head and refresh you. I tend to keep a cup or bottle beside me as I'm writing, both because it's my favorite drink and because it's an excuse to get up and stretch my feet for a second. Most people don't consume enough water, so this one is really important to remember.
Raw Carrots.
...Now go make a coffee and get writing! (Or, if you like reading and wanna support me, you could check out my books, here!)
There are also certainly authors who have been both writing and self-publishing for much longer than me. I've been writing for nearly nine years now, but I've only been publishing since 2014--first, writing erotic romance under a pen name, and later, the young adult and new adult books I write and publish now as Apollo Blake. On July 29th I'm putting out my first New Adult paranormal romance with erotic aspects in it as Cosmo Knox to separate it from the more tame books. So while I do feel confident giving publishing advice and guidance, I'm also aware that there are authors out there with much more in their repertoire to share than I have.
If anything, the most advice I have to offer is about graphic design (I do have some cover design tutorials planned for the future) but there are quite a few thing I wish I'd known when I started self-publishing, and I find it fascinating to hear about other writer's processes anyway, so I figured I would share them for any beginners out there.
Writing your next book is more important than any kind of social media marketing you can do.
Social media followers aren't necessarily book-buyers. Having a large number of followers doesn't guarantee success or sales, and relying on them too much as opposed to producing more product will hurt you in the long run. It's good to get the word out there, but another book that's produced with care and good craft has more push behind it at the end of the day than a tweet that gets 15 minutes of attention.
This isn't to say social media is useless; it can lead to increased sales, but it's much more common for a new book to spur on sales than it is for one of your tweets or blog posts to be one of the few that goes viral. Sure, a new social media post might get you some more sales, but a new book is almost guaranteed to.
You can make good book covers yourself, but you have to be honest with yourself.
Buy a graphics program like Photoshop or Paint Tool Sai. (I use Sai, because I like it best, but it's not really meant for photo-manipulation.) If you can afford it, a graphics tablet. (I like Wacom.)
Now learn to use them. Learn by doing. You can be surprised how purely awesome you can get at developing new skill-sets when you have the internet at your disposal. Learning new languages and instruments and stuff like graphic design or how to build furniture gets much easier. Develop an eye for good stock and look at photo-manipulation tutorials and learn how to create new effects. Improvise using the tools in the program you like and you'll develop both a style and a useful eye for aesthetic and emotion in imagery, over time. It helps to watch a lot of video tutorials and look at which kind of covers you like, observe how other editors place things and how they adjust colors. There is a wealth of both speedpaints and tutorials on Youtube that are not only amazing, but also entertaining as hell.
Eventually you'll be producing high-quality covers and saving costs on cover design by doing it yourself while getting just as good a product, but you have to be honest with yourself; evaluate your art and question how it stands up against other authors, compare it to the covers on bestselling books. Learn about what draws the reader eye and what people like in visual imagery, learn about colors and how certain aesthetics evoke a certain emotion, look at other covers in that genre. You can't learn design if you can't see where you error and learn to improve, but it is both fun and worth it.
I have never taken a professional design course, everything I know about image editing I learned myself, and (not to brag) I think I've created some very pretty book covers:
You can find good stock on Canva for a dollar an image, Pixabay and sites like it have free commercial-use stock, and you can even find cool textures and stock on DeviantArt that creators put out for free commercial use. (Always be sure to read stock and resource rules! I tend to use DA for textures and little else.)
Reviews aren't always an indication of sales.
I have some books that have four- and five-star reviews that don't sell as many copies as my books with zero. Publishing is a weird industry, and while reviews (both positive and negative) definitely help, they don't always have an affect, or, when they do, a large one. My title with the best sales has zero reviews and has still become my top earner. Don't sweat it if your book doesn't get reviews straight off the bat; a quality product will still draw sales regardless.
It's better to write the book only you can write than try to fit into genre norms.
Genres are meant to indicate certain aspects of your work to readers and buyers, not to dictate every aspect of the content itself. Allowing genre or age group to force your writing into a box where you strive to hit genre trends will hurt you and your career. More importantly, it will usually negatively impact your creativity and take the fun out of writing. Don't sacrifice aspects of your art in order to turn your book into a clone of its peers. Allow your original voice to shine through. It's easy to start thinking of your books as solely commercial ventures once you become your own publisher, but don't lose sight of your unique artistic voice, because it will always strengthen the personality of your work.
It's good to have a backlist, even if waiting to publish is painful.
Waiting to put out a book you know is ready sucks, but you will always draw more readers putting out the books in a series closer to each other than you would putting out one book at a time. Even unrelated novels are more beneficial financially if they're put out closer together--readers want to binge, just like TV audiences do. Content consumers have big appetites all around. If you want to be prolific but don't want to waste time building up a backlist of long novels or simply don't have it, novellas are a fun way to put out titles faster without sacrificing story and quality, sort of a showcase of what you can do as an author, and a fun little reading experience on its own. Be warned, though--novella readers and novel readers tend to run in different crowds, so you can't always be confident in them following you over to longer works. There is a decent market for novellas, though, and they're both fun to write and useful for developing a stronger writing skill-set, just like short stories, but with a bit more meat on their bones.
Other authors are your friends and you should be giving back.
The indie community has your back. Really, they do. For every author that seems like a living spam-bot just throwing their books at you, there are two more who are kind, thoughtful, talented, and creating good art. Give back. Spread the word, offer a helping hand, use word of mouth to help the careers of other indies. Put your money where your mouth is, so to speak.
Making good art is better than making acceptable art.
Good enough isn't good enough. You should be striving to make each book you put out better than the last and deliver the best product you can. Always be looking for ways to improve on all aspects of production, be it voice, cover design, formatting, marketing, or more. You owe it to people buying your books to work as hard as you can to create an enjoyable, riveting experience.
Authors like Jennifer Ellision, Leigh Ann Kopans, and Nenia Campbell make really good art and put out books with production value (editing, cover-quality, prose, and formatting) that matches their traditionally-published peers.
Be honest with yourself with what you're putting out and do your best to improve it. It's not uncommon for me to release new editions of old books that I've given a firmer editing or a new cover because of how much I've learned since its initial release. That's another thing: no book left behind. You might think its too late to save a title in your catalog that didn't have the best cover or had a few odd quirks in the formatting, but it's next to nothing to give a book a new, better cover or another editing pass and tweak it to improve the overall quality, and it can rejuvenate an old title and bring in new sales. You might not think it matters, but it matters to people who will read that book in the future, so don't just strive to improve with new books--apply what you learn as you go to the old ones, too.
Don't take yourself too seriously.
The number one cause of writer's block is putting too much weight on your own shoulders. Let's be honest for a minute, okay? You're not curing the zombie virus, you're not ending world violence, you're not building a helicopter or sailing across the ocean on a floating mattress--so take a deep breath and chill. At the end of the day no matter how much work goes into your book it isn't going to turn into some magic tome whose pages glow that cures diseases with just a touch and saves the world. You're just writing a book. Have fun with it, and try to make it fun for the reader. Accept that when it's done it's done, and move on to the next project.
Seriously, write the book only you can write.
You will always write faster when you're not writing something just because you feel like it's what you should be writing. What do you like in a story? If you love problematic kidnap romance (ahem, ahem) then don't force yourself to write worldly literary fiction, just 'cause it seems proper. If you like experimental lyrical prose, quit forcing yourself to slam out chick-lit novels that annoy you. If your favorite books are trashy paperback crime novels or formulaic fantasy romances that are fun to read at the laundromat, why are you writing dark magical realism and trying to be the next Neil Gaimon? It's not that hard to figure out that if you write what you love, you will love writing. Have fun and you'll get more done, that's my motto and I'm sticking to it.
To be clear, there can be a marked difference between reading tastes and writing tastes. I love reading memoirs, but whenever I try to write one of my own I cringe. I adore historical novels, but I think if I ever try to write one I'll rip my own hair out of my head. I like to read light, fluffy, breezy romance books to wind down after stressful work days, but whenever I try to write them I end up with really gritty, dark stories about, like, substance abuse and mental illness and abuse, but with werewolves and pixies running around in the background.
So, really, there's no accounting for your tastes as a writer--but you know you best. Do what you enjoy and leave the rest to other writers. Don't fight your voice, and you'll find writing regains its joy for you.
Also, read these books:
2k to 10k by Rachel Aaron, Let's Get Digital by David Gaughran, On Writing by Stephen King, Writing Magic by Gail Carson Levine.
I will freely admit that I regularly reread sections of 2k to 10k every time I start drafting a new manuscript. The editing method she puts forth in that book also changed the way I edit forever, making it much more time-efficient and effective for strengthening my stories. And fun. I used it for Shadows of Ourselves and edited that book in record time, so I am never going back.
That's what I got, really. My other advice is basically drink lots of water and some coffee, take breaks from writing to walk around and breathe for a minute, and make lots of cool writing playlists on 8tracks to inspire you. Pinterest is also a life saver.
(You can see my endless pretty boards here, if you like nice pictures and magic and apartment porn!)
(You can see my endless pretty boards here, if you like nice pictures and magic and apartment porn!)
*Bonus; the best writing snacks you will ever discover!
Swiss Cheese Crackers:
I honestly don't know if these exist in the US or other countries, but if you live in Canada (at least on the East Coast) then you'll probably be able to find them, and let me tell you--I WOULD GIVE UP MY FIRSTBORN RAPUNZEL-STYLE FOR A LIFETIME SUPPLY OF THESE SWEET LITTLE MIRACLES. I can't tell you how many times I've crammed a box of these down my face while pulling off an eleven thousand words writing night. They never get old. These are the ones I pull out for long-haul, I'm gonna be here for twelve to fifteen hours writing fests.
PB & J on Toast.
I'm crying right now. The only thing better than pb & j is pb & j oN TOAST. Seriously, take a break to eat this and feel that godly peanut butter energy flow back through your body. Drink some water (or more coffee, if you roll like me) and hop back on the keyboard to watch the words fly.
Plain, Salted Crackers
Yeah, I admit it, sometimes I go two days without consuming anything but water, black coffee, and plain crackers. Am I a destitute London street urchin who sometimes steals away into the kitchen of a hipster cafe at night to get some brew? Does some tragic disease make it so I can only digest saltines? Nope and no way, my friend, it's just that sometimes the best thing to take the edge off is a crunchy cracker. And, also, sometimes, you work better when you're hungry. Obviously don't starve yourself, but it's okay to let yourself feel the edge of hunger sometimes, and you might just find it sharpens your mind for a bit and helps you get in touch with the psyche of your characters. Especially if you're writing like, angsty emotional scenes.
Plus, crackers are pretty good, either way.
Microwave Rice. (Bonus points if you also fry an egg or slice up cucumbers or mushrooms.)
If you want the warmth and heartiness of a big meal but not a lot of cooking time, because you've been running on fumes for hours and hours now and you just remembered you're a human being who needs food to survive, and not just words, then throw a cup of rice and a cup of cold water in a microwaveable dish with a teaspoon of butter and microwave it for 6 minutes, stirring at the 3 minute mark. 9 times out of 10 this makes perfect, delicious rice that's even better with a hot fried egg on top.
Water.
I'm not one of those people who thinks water is a cure-all, but get up right now and go take a drink of cold water and tell my it didn't clear your head and refresh you. I tend to keep a cup or bottle beside me as I'm writing, both because it's my favorite drink and because it's an excuse to get up and stretch my feet for a second. Most people don't consume enough water, so this one is really important to remember.
Raw Carrots.
You guys have no idea how much I love carrots. Seriously, grab one from the fridge, peel that shit with a peeler or a knife, and run it under cold water--tell me you don't feel like you just leveled up. They're just really refreshing, they perk you right up. They have the added benefit of being really crunchy.
Coffee.
I drink my coffee black. Am I a hipster? No, I am, sadly, just A Sucker With Bad Genes. For some reason if I put sugar and milk in my coffee I get really bad heartbearn and acid reflux. Sometimes I put cinnamon in there, though. Or ice cream. But usually it's black.
I will fully admit that I sometimes drink up to nine coffees a day. I will also freely admit that I added this to the list pure to add delicious coffee pictures.
...Now go make a coffee and get writing! (Or, if you like reading and wanna support me, you could check out my books, here!)
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